Searching for a job can be frustrating—especially when you keep applying and still don’t hear back. If you’re constantly asking yourself, “Why am I not getting a job?”, you’re not alone. But sometimes, the problem isn’t with the job market—it’s with how you’re approaching the search.
Here are 7 mistakes many job seekers make (especially in Nigeria and across Africa) that may be costing them opportunities—and what you can do to fix them in 2025:
1. Applying Without Tailoring Your CV
The mistake: Sending the same CV to every job you see.
The fix: Customize your CV for each role. Highlight the skills and experience that match what the employer is looking for. A one-size-fits-all CV won’t cut it anymore.
Pro tip: Use the keywords in the job description—this helps with ATS (Applicant Tracking Systems) and shows recruiters you’re a serious candidate.
2. Not Writing a Strong Cover Letter
The mistake: Skipping the cover letter or writing a generic one.
The fix: Your cover letter is your first impression. Use it to tell your story. Why do you want the job? What can you bring to the company? Be specific, personal, and professional.
3. Ignoring LinkedIn or Having a Poor Profile
The mistake: Not being on LinkedIn—or having an empty, outdated profile.
The fix: In 2025, recruiters check LinkedIn first. Make sure your profile is updated with a professional photo, detailed work experience, and relevant skills.
Bonus tip: Start posting, commenting, or sharing insights related to your field. It increases your visibility and credibility.
4. Applying to Every Job You See
The mistake: Mass-applying without checking if you’re truly qualified.
The fix: Focus on jobs that fit your skills and experience. Quality over quantity wins. Tailored, thoughtful applications beat spamming CVs to 100 companies.
5. No Online Presence or Portfolio (for Creative/Tech Roles)
The mistake: No portfolio, no samples, no proof of work.
The fix: If you’re a designer, writer, developer, or marketer, create an online portfolio—even a free one. It gives recruiters something to see, not just read.
Use platforms like:
- Behance (design)
- GitHub (code)
- Medium (writing)
- LinkedIn (all fields)
6. Poor Interview Preparation
The mistake: Going into interviews with little or no preparation.
The fix: Research the company, rehearse common interview questions, and have smart questions ready for the employer too. Confidence comes from preparation.
7. Not Following Up After Interviews or Applications
The mistake: You apply or attend an interview and disappear.
The fix: A simple follow-up email can put you back on a recruiter’s radar. It shows professionalism, interest, and maturity. Just don’t spam!
Final Thoughts: Be Intentional, Not Desperate
Job hunting in 2025 requires more than just clicking “Apply.” It’s about strategy, branding, and standing out in a competitive market. If you’ve been job hunting for months with no luck, take a step back and audit your approach.
✅ Are your CV and cover letter customized?
✅ Does your online presence reflect your skills?
✅ Are you networking and following up?
✅ Are you only applying to jobs you’re truly qualified for?
Fix these mistakes, and you’ll be way ahead of the crowd.